Find out how model portfolios can benefit you and your clients

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Find out how model portfolios can benefit you and your clients

Vanguard Perspective


February 3, 2023

Get a long-term perspective, broad global diversification, and a focus on strategic asset allocation at a very low cost.

Take advantage of a strategic approach

You'll get a strategic asset allocation strategy that seeks to make model portfolios durable through all market cycles and conditions. With Vanguard model portfolios, your clients will enjoy the broadest global market-capitalization coverage in the model space: nearly 90% of the global, investable universe, at nearly 30,000 individual securities.

Research has shown that, on average, portfolios following a strategic approach to asset allocation have provided better client outcomes than portfolios following a tactical asset allocation approach.1 Read the latest research paper from the Vanguard Investment Advisory Research Center for details on the link between a strategic approach and increased client retention, client satisfaction, and referrals.

Take advantage of broad, global exposure, over time, with oversight that includes constantly making adjustments. That includes monitoring changes in the breakdown of sectors and economies and making changes as needed.

"Participate in the winning markets and sectors when they do well and…mitigate some of the risk to being overexposed to countries or sectors or individual securities when there are underperformances. The beauty of diversification."—Michael DiJoseph, Vanguard Investment Advisory Research Center Senior Strategist and CFA charter holder.


Broad-market coverage

asset map

* Source: Bloomberg, March 31, 2021.

Take advantage of a time-tested approach: Research has found that 90% of an investor’s return variability is explained by asset allocation.1 This is one reason we believe models can be a powerful tool for your clients. And by not making short-term bets on the markets, we're seeking a high level of predictability and a tighter range of investor outcomes.

Stay disciplined: You know that your value as an advisor includes behavioral coaching and helping to keep your clients "on plan." Vanguard mirrors that by managing these portfolios with a research-driven plan and not reacting emotionally to turbulent markets.

Help clients stick to their long-term plans: Conventional wisdom may lead some of your clients to demand that you make tactical changes to their holdings during volatile times. But with your expert advice, combined with our strategic approach, you can help keep them on track for the long term.

Help clients keep more of their returns: Our portfolios are low cost, so your clients benefit from increased value.


"We build Vanguard models on a foundation of strategic asset allocation to help provide a better client experience."—Colleen Jaconetti, Vanguard Investment Advisory Research Center Senior Manager, CPA and CFP professional.


Use models to boost your advisory practice

Get more time: Models help free up your precious time to allow for more and deeper conversations with clients about all aspects of their wealth management goals.

Leverage our experts: Our portfolios are overseen with rigor and discipline by a diverse team, Vanguard’s Strategic Asset Allocation Committee, who constantly evaluate but make changes only when necessary.

Deliver more value: By removing the due diligence and defense of complex portfolios from your plate, models can help you plow more advisor expertise into the personal relationships, where we believe the return on the investment of your time is highest for clients.

Grow your business: As you focus more time on coaching, estate and tax planning, insurance, and other financial planning, you are working to fortify the high-trust relationship essential to attaining and attracting new clients.

"Strategic model portfolios are an incredible financial innovation. So use that innovation to free up time to focus on these higher, value-add tasks."—Mike DiJoseph.


Please don't hesitate to contact your Vanguard Financial Advisor Services™ sales team at 800-997-2798.


Model Portfolios: Explore Vanguard's asset allocation strategy in diversified, low-cost portfolios

Our total-return models and objective-based models are foundational investments to match your clients' needs.


1  Source: Investment Advisory Research Center calculations based on data from Morningstar, Inc.

2  Brinson, Gary P., L. Randolph Hood, and Gilbert L. Beebower, 1986. Determinants of Portfolio Performance. Financial Analysts Journal 42(4): 39–48; reprinted 1995 in Financial Analysts Journal 51(1): 133–38 (50th Anniversary Issue).



  • For more information about Vanguard funds and ETFs, visit to obtain a prospectus or, if available, a summary prospectus. Investment objectives, risks, charges, expenses, and other important information about a fund are contained in the prospectus; read and consider it carefully before investing.
  • Vanguard ETF Shares are not redeemable with the issuing Fund other than in very large aggregations worth millions of dollars. Instead, investors must buy and sell Vanguard ETF Shares in the secondary market and hold those shares in a brokerage account. In doing so, the investor may incur brokerage commissions and may pay more than net asset value when buying and receive less than net asset value when selling.
  • All investing is subject to risk, including possible loss of principal.
  • Diversification does not ensure a profit or protect against a loss.
  • Investments in bonds are subject to interest rate, credit, and inflation risk.
  • Investments in stocks or bonds issued by non-U.S. companies are subject to risks including country/regional risk and currency risk. These risks are especially high in emerging markets.
  • Be aware that fluctuations in the financial markets and other factors may cause declines in the value of your account. There is no guarantee that any particular asset allocation or mix of funds will meet your investment objectives or provide you with a given level of income.
  • Vanguard does not, and will not, make any representations about whether a model portfolio is in the best interest of any investor, is not, and will not be, responsible for the determination of whether a model portfolio is in the best interests of any investor, and is not acting as an investment advisor to any investor.
  • CFA® is a registered trademark owned by CFA Institute.
  • Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

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