ETF Investing

Help clients lower investment costs with ETFs

Vanguard ETFs deliver versatility and liquidity at a low cost

Our carefully curated lineup of index and active ETFs offers the building blocks to create low-cost, diversified portfolios for your clients. In fact, some of the most widely held ETFs in the industry are from Vanguard. That's one of the many reasons why Vanguard has more than $2 trillion in ETF assets under management.1

So whether you're looking for core allocation options, bond ETFs to help you express a current market view, or optimize portfolio construction, you'll get flexibility, liquidity, and transparency--all at a great value.

Tap into cost-saving ETFs for your clients

Let's talk about what Vanguard ETF value can mean for your clients in dollars and cents. Our strong cash flow and asset growth, coupled with operational efficiencies, have led to lower costs.

Vanguard ETFs® also make investing cheaper. As a low-cost ETF provider, we continuously look for ways to refine our trading strategies and invest in technology to help keep costs among the lowest around.


Vanguard average ETF expense ratio2


Industry average ETF expense ratio2

View our ETFs representing almost every marketplace

Equity ETFs

Offer access to the global investment markets.

Bond ETFs

Provide full coverage of the fixed income universe.

Featured Insights on ETF Investing


Related tools

Use our tools for reliable, objective data for Vanguard and non-Vanguard products, including ETFs and mutual funds from any fund family. Independent analysis by Morningstar provides unbiased results.

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Portfolio Analytics

Create and evaluate client portfolios. Analyze hypothetical performance risk statistics, country diversification, asset allocation, compare two portfolios side by side, and more.

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Compare products

Direct product comparison of up to five products in a convenient side-by-side layout. Generate custom, client-ready PDFs, and easily email the online comparisons.

Disclosures and footnotes


1. Source: Vanguard, as of July 31, 2023.

2. Sources: Vanguard and Morningstar, Inc., as of December 31, 2023. All averages are asset-weighted. Industry average excludes Vanguard.

All investing is subject to risk, including possible loss of principal.

Vanguard ETF Shares are not redeemable with the issuing Fund other than in very large aggregations worth millions of dollars. Instead, investors must buy and sell Vanguard ETF Shares in the secondary market and hold those shares in a brokerage account. In doing so, the investor may incur brokerage commissions and may pay more than net asset value when buying and receive less than net asset value when selling.

For more information about Vanguard funds or Vanguard ETFs, view detailed product information or call 800-997-2798 to obtain a prospectus or, if available, a summary prospectus. Investment objectives, risks, charges, expenses, and other important information are contained in the prospectus; read and consider it carefully before investing.

Diversification does not ensure a profit or protect against a loss.

Bond funds are subject to the risk that an issuer will fail to make payments on time and that bond prices will decline because of rising interest rates or negative perceptions of an issuer's ability to make payments.