Vanguard Advisor’s Alpha: Clients and their advisors thriving together for 25 years

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Vanguard Advisor’s Alpha: Clients and their advisors thriving together for 25 years

Vanguard Perspective

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February 24, 2025

  • In the 25 years since the creation of the Vanguard Advisor’s Alpha® framework, there's been a greater focus on asset allocation, investment fund selection, and financial planning, which has led to better outcomes for investors like you.
  • One way to potentially add value to your returns is by working with a financial professional who can help you identify and take advantage of key investment opportunities, such as tax-loss harvesting, which involves selling losing investments to offset gains.
  • Changes in the industry, such as regulatory updates and advances in technology, are expected to continue shaping the investment landscape and make it easier for more people to access high-quality financial advice and services.
  • As a result, you may have more opportunities to benefit from wealth management strategies and individualized planning that were previously more exclusive to high-net-worth individuals, potentially leading to better long-term outcomes for your investments.

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Over the past 25 years, the partnership between the investment advisory community and Vanguard has steadily grown stronger. This relationship owes its strength in no small part to advisors’ widespread adoption of the Vanguard Advisor’s Alpha framework.

The result: A significant transformation in how advisory portfolios are managed—namely, a heightened focus on asset allocation and investment fund selection, financial planning and wealth management, and behavioral coaching, resulting in better outcomes for advised clients and advisory practices alike.

A new paper from the Vanguard Investment Advisory Research Center recounts this journey:  Celebrating Vanguard Advisor’s Alpha: Clients and their advisors thriving together for 25 years provides context for a number of advisory trends that have benefited advice practitioners and their clients. It details how regulatory changes, fee structures, and technology-enabled competition (i.e., robo-advisors) shaped and continue to shape the contours of the industry and mold client satisfaction.

Building on the format of previous entries in the Advisor’s Alpha series, this edition once again identifies and quantifies key activities through which advisors can add value to client returns, over and beyond those the clients might be able to achieve without expert guidance. Celebrating Advisor’s Alpha adds an activity, or module—the potentially tax-optimizing strategy of tax-loss harvesting. The authors note that while tax-loss harvesting is not new to the industry, in recent years, technology has enabled this once paper-driven strategy to become digitized and thus more scalable, applicable, and cost effective.

In addition to reviewing the industry’s progress, the paper looks toward the future, forecasting a more democratized advisory landscape in which more investors will have access to high-quality financial advice. Vanguard expects ongoing technological advancements to further reduce friction costs, making a wider range of financial planning, tax, and estate planning and individualized proxy preference services accessible to a broader audience. This will enable significantly more advised clients, and their advisors, to benefit from wealth management strategies and individual preferences that were previously more exclusive to ultra-high-net-worth individuals.

Celebrating Vanguard Advisor’s Alpha: Clients and their advisors thriving together for 25 years

Widespread adoption of the Vanguard Advisor’s Alpha approach, coupled with industry trends, has led to a heightened focus on asset allocation and investment fund selection, financial planning and wealth management, and behavioral coaching, resulting in better outcomes for advised clients and advisory practices alike.

Note:

All investing is subject to risk, including possible loss of principal.

Tax-loss harvesting involves certain risks, including, among others, the risk that the new investment could have higher costs than the original investment and could introduce portfolio tracking error into your accounts. There may also be unintended tax implications. We recommend that you carefully review the terms of the consent and consult a tax professional before taking action. 

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