Advisor meeting with a client

Client Expectations Builder

Set the tone for your working relationship by providing clients with tips and sample questions.

Help clients get the most out of their advisor relationship

Ensuring clients are positioned for success is integral to building long-lasting, rewarding advisor relationships.  Client expectations documents help do that by giving clients the keys to making your time together as productive as possible starting on day one.

Our builder makes it easy to create professional, custom documents that set the right expectations with every client from the start.


Customize and save

Use our builder to create and save custom client expectations documents. Revisit them anytime to make updates.

Client Expectations Builder page overview graphic

A tailored experience

Client Expectations Builder step 1

Customize content

We’ll provide content — use it as is, tweak it, or replace it.


Client Expectations Builder step 2

Add your firm's logo

Brand your client expectations with a high-resolution logo.


Client Expectations Builder step 3

Choose a color

Reinforce your firm’s look and feel with a touch of color.


Client Expectations Builder step 4

Manage sections

Add new sections or hide areas you want to exclude.


View a sample client expectations document

Best practices for building a client expectations document

New clients, particularly those who may not have previously worked with a financial advisor, are especially well served when they understand some of the steps they can take to build the foundation for a strong relationship.

Here are three best practices to keep in mind when building your own client expectations document.

During the early stages of their relationship with you, clients can run the risk of not asking the right questions. Suggesting seemingly simple questions related to your services, compensation structure, and communication approach is a practical way to demonstrate your transparency and provide additional assurance that you consider mutual trust and communication essential to your client relationships.

Ensuring that your clients ask the right questions can also open the door to deeper discussions that reveal valuable insights into your clients’ interests, needs, and motivations.

Too often, clients experience personal or financial events and don’t consider how they may affect their wealth management plan. Use your guide to encourage clients to contact you under a variety of circumstances. Create your list to reflect their finances and personal and business interests, as well as other aspects of their lives where your counsel could provide value.

The advisor-client relationship incorporates many of the qualities found in relationships between doctors and their patients, including honesty, mutual respect, and trust.

It takes considerable time and effort to realize those qualities. However, you can lay the foundation with a simple, straightforward statement that describes your ideal advisor-client relationship.

Ready to build?

Let’s get started with your first client expectations document.