The Vanguard Advisor's Alpha® guide to proactive behavioral coaching

December 13, 2018


Investing is an emotionally charged activity that can lead people to act in ways that undermine their best interests. But through careful behavioral coaching, advisors can help their clients remain calm, and collected, and focused on their long-term plans, even when markets turn volatile.

This paper provides actionable instruction for advisors to become better behavioral coaches, beginning with the foundation—a written financial plan. Overall, the paper identifies and develops what we refer to as the '3 Ps' of behavioral coaching—planning, proactivity, and positivity.

Use this paper to:

  • Understand the importance of helping clients manage the uncertainty and doubt associated with investing.
  • Learn to become your clients' "emotional circuit breaker" when markets turn volatile.
  • Learn how a written financial plan is the foundation of behavioral coaching.

Additional materials

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